04 September 2015

Maintaining Brand Strength in a Time of Ever-Present Breaches: The Importance of Proactive Security


These days security breaches dominate the headlines. Whether it is the now infamous Ashley Madison hack, the recent OPM incident, or the Anthem issue, breaches are being discussed across technology, business and mainstream consumer media. And for good reason: breaches are becoming more prevalent each year. The total number of data breaches grew by 62% from 2012 to 2013, and by 23% from 2013 to 2014. Enterprises are well aware of the financial consequences of such incidents; after all, the infamous Target data breach of 2013, and the accompanying $162 million in costs not covered by insurance, was a wake up call.

But how about the intangibles, like brand damage, caused by a breach?

“The CXO’s Guide To Managing Expansion… While Controlling Costs & Compliance Considerations” report, from Verizon Enterprise Solutions, emphasizes how the breach-inflicted brand damage to an enterprise can be devastating. According to the report, 69% of customers are less likely to engage with a business that has experienced a data breach. Even more telling is that consumers have identified breaches as the “single biggest factor that would hurt their opinion of a brand,” even above causing a natural disaster.

So what can enterprises do? As breaches continue to become more common, many companies are realizing security is more than a compliance issue. Like others, Verizon places growing importance on proactive measures, as opposed to reactive, in keeping enterprises safe and retaining customer confidence in a brand. Specifically, Verizon identifies the following three “Steps to Success” for a proactive security solution for growing enterprises:

  • Work with a company that can provide the latest threat and vulnerability intelligence, and that has the security expertise necessary to defend a business
  • Use managed and professional services to reduce costs, and get help from experts with knowledge of the latest, evolving security issues
  • Work with the security provider to update strategy as your business scales.

As a company that is revolutionizing enterprise security, Synack fits all three of these criteria.

  • Our world-class Synack Red Team (SRT) is comprised of ethical hackers, credentials on file, with an average of 9 years of experience and who are keenly aware of the latest threats.
  • Our Crowd Security IntelligenceTM model is easy to integrate into your security portfolio: as a fixed subscription service that is easy for enterprise procurement to adopt, we don’t have the open-ended costs that are common to bug bounties. Also, the global nature of our SRT allows us to provide 24/7 coverage, keeping your enterprise one step ahead of the adversary at all times.
  • Lastly, it’s a true partnership. Our solution is high touch and hands on. The Synack Mission Ops team works closely with you to determine the desired scope of your engagement, and with the help of a dedicated Customer Success Manager, this scope can be modified as you develop new assets while working with us.

It all comes down to taking smart measures to stay ahead of the adversarial threat. How do you plan to make your enterprise’s security more proactive?